MUA

YOUR GLOW. THE TOUNI WAY. ✨💗

Meet MUA x Ioanna – The Touni Glow Edit.  5 MUA must-haves from Ioanna Touni’s makeup look, curated into one glow-getting edit. Fresh-looking skin. A dimensional flush. Defined lips. A juicy finish.

From the first prep step to the final swipe of Watermelon Sorbet, this is your shortcut to recreating the fresh, effortless glow you saw on Ioanna.

5 PRODUCTS. ONE ICONIC GLOW.

• PRO/BASE Banana Brightening Primer
  Start with your glow. Prep the skin for makeup and create a fresh, brighter-looking base.
• PRO/BASE Lumi Tint – NW4.5 Neutral Warm
  Keep your complexion lightweight and luminous with a fresh, natural-looking finish.
• Colour Play Cream & Powder Blush Duo – Rooted
  Layer cream and powder blush for buildable colour and a dimensional, effortless flush.
• Lip Liner – Blaze
  Shape and define your lips with a warm, wearable shade that brings the whole look together.
• Hydra Juice Peptide Lip Balm – Watermelon Sorbet
  The juicy final touch. Finish with Watermelon Sorbet for glossy-looking lips and irresistible watermelon vibes.

PREP IT. GLOW IT. BLUSH IT. LINE IT. JUICE IT.

No searching. No guessing. Just 5 MUA essentials in one ready-to-shop edit. Saw the glow on Ioanna? Now make it yours. 💗

Juicy lips. Phone ready. Always. 🍉📱

Your juiciest lip combo just became a phone accessory.

Fresh. Glossy. Juicy. And now always with you.

The MUA Viral Watermelon Trio brings together three lip essentials for the ultimate fresh watermelon look, with your peptide lip balm exactly where you won’t forget it: right on your phone.

• Phone Lip Balm Holder – Watermelon
  The beauty-meets-tech accessory that turns your lip balm into part of your everyday phone look.
• Hydra Juice Peptide Lip Balm – Watermelon
  For juicy hydration and fresh, glossy-looking lips.
• LipEaze Lip Blur
  For soft colour, definition and an effortless blurred lip effect.

3 products. 1 seriously juicy viral lip routine.

Hydrate. Blur. Go. Repeat. 📱🍉

Throw your lip balm in your bag? Not anymore. Put it on your phone. The Viral Watermelon Trio is cute, effortless, juicy and ready to go everywhere you do.

Limited quantities – available while stocks last.

Your cherry lip era just went mobile. 🍒📱

Cherry lips on repeat. Now always on your phone.

Meet the MUA Viral Cherry Trio, where the juicy cherry lip trend meets the beauty phone accessory you’ll never want to be without.

Three essentials. One complete cherry lip combo. And your peptide balm always within reach.

Phone Lip Balm Holder – Cherry
The must-have phone accessory that keeps your lip balm right on your phone.

Hydra Juice Peptide Lip Balm – Cherry
For juicy hydration, glossy-looking lips and irresistible cherry vibes.

LipEaze Lip Blur
For blurred colour, definition and the perfect finishing touch to your cherry lip look.

3 products. 1 viral cherry obsession.

Swipe. Blur. Juice. Repeat. 🍒💋

Coffee run, university, office, night out or TikTok GRWM, the Viral Cherry Trio keeps your lip combo ready whenever you need a touch-up.

Your phone. Your balm. Your cherry lip era.

Limited quantities – available while stocks last.

Your ultimate eye duo has entered its Goddess era. 
Meet the MUA Goddess Muse Mascara & Liner Bundle, the eye makeup pairing made for lashes that stand out and liner looks that demand attention. Whether you're creating an effortless everyday eye, a soft glam moment or a full statement look, this mascara and eyeliner set gives you the essentials to define, enhance and complete your eye makeup in two easy steps.

LASH. LINE. GODDESS.

Start with mascara to bring definition to your lashes, then finish with eyeliner to shape and intensify your look. Wear them together for maximum impact or separately for your everyday makeup routine.

Part of the MUA Goddess Muse Limited Edition Collection, this eye makeup bundle is your shortcut to effortless Goddess energy. Why you'll love it: mascara + eyeliner in one eye makeup set, perfect for everyday-to-glam looks, easy two-step eye routine and part of the MUA Goddess Muse collection.

POV: your eye makeup only needs 2 steps 👀✨ Mascara + liner = instant Goddess energy. Meet the MUA Goddess Muse Mascara & Liner Bundle.
#MUAGoddessMuse #MUAMakeup #MascaraAndEyeliner #EyeMakeup #MakeupGR

Meet your Goddess flush. The MUA Goddess Muse Blush Wand Soft Bloom in Soft Bloom is the blush step in your Goddess Muse routine, adding a fresh touch of colour to the cheeks for everyday makeup, soft glam and beyond. Apply to the cheeks and blend to build your desired look.

Bring on the bronze. The MUA Goddess Muse Bronze Wand is your Goddess Muse bronzing step for adding warmth and dimension where you want it.

Apply to the areas you want to enhance and blend for a bronzed Goddess makeup look.

Sculpt your Goddess look. The MUA Goddess Muse Contour Wand is your contour step for adding visible dimension and definition to your makeup. Apply where you want to sculpt and blend for anything from soft definition to a stronger glam look.

Glow mode: on.

The MUA Goddess Muse Highlight Wand is the highlighting step in your Goddess Muse routine, made to illuminate the high points of the face and finish your makeup with a luminous-looking glow.

Apply to cheekbones and wherever you want extra light, then blend.

Unleash your Goddess era with the MUA Goddess Muse 24 Shade Eyeshadow Palette. Featuring 24 shades from soft nude neutrals to statement tones, with matte, shimmer and foil finishes, this palette takes you from everyday soft glam to full Goddess eyes. Blend, layer and switch up your look with one versatile eye palette from the limited edition MUA Goddess Muse collection.

Sculpt. Blush. Glow. The MUA Goddess Glow Face Palette brings bronzer, blush and highlighter together in one face palette to add warmth, colour and light to your makeup look. Wear the shades individually or layer them to create your complete Goddess glow. Part of the limited edition MUA Goddess Muse collection.

It's Giving Lip Chemistry. ✦

The MUA X's & O's Lip Trio is your next lip combo obsession if you love nude lips, deep burgundy shades and a glossy finish that completes every makeup look. Three brand-new MUA limited-edition lip duos pair comfortable matte lipstick with high-shine lip gloss for the perfect mix of soft glam and statement lips, whether you're going for an everyday look or a more festive moment.

From the soft nude pink of Pinky Promise and the medium nude pink of Hush Hush to the bold burgundy red of Deepest Secrets, each lip duo has a personality of its own. The formulas contain Murumuru Butter, Marula Seed Oil, Meadowfoam Seed Oil and Vitamin E, while the specially designed curved gloss applicator follows the contours of your lips for easy application. All tucked inside a reusable mesh bag, perfect as a little beauty treat for yourself or a thoughtful gift.

What's inside?

·         MUA Matte Lipstick & Gloss Duo Pinky Promise

·         MUA Matte Lipstick & Gloss Duo Hush Hush

·         MUA Matte Lipstick & Gloss Duo Deepest Secrets

Three Lip Duos. Endless Lip Combos.

Gloss. Shimmer. Goddess energy. 
Meet the MUA Goddess Muse Shimmer Peptide Balm Set, the lip balm set from the limited edition Goddess Muse collection made to bring a shimmering finishing touch to your lip looks.

The Shimmer Peptide Balms are the perfect addition to everything from effortless everyday makeup to full Goddess glam, giving your lips a glossy, shimmering finish that makes your look stand out.

Wear them alone for an easy shimmer lip look, or pair with your favourite lip liner to create your own signature lip combo.

SHIMMER. GLOW. REPEAT. ✨

Part of the MUA Goddess Muse Limited Edition Collection, the Shimmer Peptide Balm Set is the lip set made for adding a little more Goddess energy to your makeup bag.

Glossy, juicy lips in just one swipe. Meet the new MUA Glossed Glaze Lipgloss, the lip gloss that combines ultra-glossy shine, hydration and a comfortable feel, leaving lips looking smoother, softer and fuller. 
Its advanced hydrating formula is enriched with Murumuru Butter, Marula Oil, Meadowfoam Seed Oil and Vitamin E, ingredients that help hydrate, soften and protect lips against moisture loss. 
The result? A stunning high-shine, glazed finish that leaves lips looking glossy, juicy and beautifully cared for perfect for an effortless everyday look or the ultimate glossy lip combo. 
Wear it alone for a natural glossy shine or pair it with your favourite MUA Lip Liner & MUA LipEaze Lip Blur for a more defined look.

-  Ultra-glossy, high-shine finish
-  Hydrating, comfortable formula
-  Smoother, fuller-looking lips
-  Murumuru Butter – hydrates, softens and helps protect against moisture loss
-  Marula Oil – with moisturising and antioxidant properties
-  Meadowfoam Seed Oil – moisturises and protects
-  Vitamin E – hydrates and supports the skin barrier
-  9 gorgeous shades

Which Glossed Glaze is yours? 👀💋

Blend. Line. Detail. Define. 💜

It’s the little details that make the whole look. From seamless blending to precise liner and those finishing touches that change everything, the MUA Eye & Detail Essentials brings together 6 essential brushes for eyes, details and lips in one complete makeup brush set.

6 brushes. Endless looks.

• Fluffy Blending Brush - For soft blending and seamless eyeshadow transitions.
• Concealer Brush - For precise concealer application and even coverage with a natural finish.
  
• Small Flat Eye Brush -  For targeted eyeshadow application and extra precision.
• Liner Brush  -  For precise application and definition along the lash line.
• Detail Brush  -  For precision work and those all-important finishing touches.
• Lip Brush  -  For controlled, precise application of your favourite lip products.

Blend it. Define it. Make it yours.

From soft everyday eyes to full glam, graphic details and defined lips, this brush set gives you the tools to create your look your way.

Your base routine, sorted. ✨

Three essential brushes. Everything you need to create your makeup base, from foundation and concealer to the final powder step,  in one must-have MUA Face Brush Set.

The MUA Face Base Essentials brings together 3 face brushes designed for the key steps of your everyday makeup routine:

Flat Foundation Brush For smooth, even foundation application and a flawless-looking base.

 Concealer Brush For precise concealer application exactly where you need it.

 Powder Brush For applying and blending powder to complete and set your base.

3 brushes. 1 complete base routine.

Whether you're building your first makeup brush collection or simply want all your face essentials in one set, this trio has your base covered.

Foundation. Conceal. Set. Done. 💜

The set includes:
MUA Flat Foundation Brush with Holo Box – 301359
MUA Concealer Brush with Holo Box – 301365
MUA Powder Brush with Holo Box – 301362

Why you’ll love it: 3 essential face brushes in one set • perfect for everyday makeup • covers the key steps of your base routine • ideal starter brush kit • MUA essentials at a special bundle price.

Your mocha lip combo. Now always with you. 🤎📱

Meet the MUA Viral Mocha Trio — the ultimate mocha lip combo bringing together lip colour, peptide lip care and the must-have phone beauty accessory in one set.

Why search through your bag for your lip balm when you can keep it right on your phone?

Phone Lip Balm Holder – Mocha
The beauty-meets-tech accessory designed to keep your Hydra Juice Peptide Lip Balm right where you need it.

Hydra Juice Peptide Lip Balm – Mocha Muse
For juicy, glossy-looking lips with the ultimate mocha vibe.

LipEaze Lip Blur
For soft, blurred colour and definition to complete your monochromatic mocha look.

3 products. 1 viral mocha lip routine.

Clip it. Swipe it. Blur it. Repeat. 📱💋

The Viral Mocha Trio isn't just another lip set. It's the lip combo that becomes part of your phone, ready to go wherever you go.

Limited quantities - available while stocks last.

Cream first. Powder next. Blush game officially upgraded. 💗

Get the viral TikTok blush-layering look in one easy duo. The MUA Colour Play Cream & Powder Blush Duo combines a creamy blush with a powder blush, giving you everything you need to create anything from a soft, healthy-looking flush to a bold pop of colour.

Start with the cream blush, designed to blend effortlessly and melt into the skin. Layer the powder blush on top to boost the colour payoff and help your look last even longer. Keeping it soft? Wear either formula on its own. Want a full blush moment? Layer both and build the intensity your way.

Enriched with Vitamin E, Hyaluronic Acid, Jojoba Oil and Coconut Oil, the formula leaves skin feeling comfortable and moisturised while delivering colour that stays on point.

Why you’ll love it:

• Two-in-one cream and powder blush duo
• Wear each formula alone or layer them together
• Buildable, customisable colour payoff
• Creates a fresh, healthy-looking flush
• Enriched with skin-loving ingredients
• Perfect for the viral cream-to-powder blush technique
• Easy to blend and effortless to build

How to use: Apply the cream blush first and blend using your fingertips, a brush or a damp beauty sponge. Layer the powder blush on top for extra colour intensity and longer wear.

Your blush. Your mood. Your rules. ✨

The most viral beauty accessory just landed on your phone.

No more searching through your bag for your MUA lip balm. The MUA Lip Balm Phone Holder is a slim, practical silicone holder that easily attaches to the back of your smartphone, keeping your favourite balm within reach for quick lip touch-ups anytime, anywhere.

Inspired by the viral phone case beauty trend taking over TikTok, it combines makeup, style and everyday convenience in one must-have accessory. Its soft, silky silicone texture feels comfortable in your hand and provides a secure grip, while the raised, puffy design gives your phone the cutest, trend-led beauty upgrade.

Simply pop in your favourite lip balm and take it everywhere — to work, university, on your travels or on a night out. Because hydrated, glossy lips should always be just one swipe away.

Available in 3 shades: Watermelon, Cherry and Mocha.

Why you’ll love it:

• Keeps your lip balm organised and easy to reach
• Attaches conveniently to the back of your phone
• Made from soft, flexible silicone
• Provides a more comfortable and secure grip
• Perfect for quick touch-ups wherever you go
• Features a viral, TikTok-inspired aesthetic

How to use:

Place your favourite lip balm inside the holder and attach it to the back of your phone. You’re now ready for instant hydration and glossy lips anytime.

Lip balm and phone case not included.

The concealer you love is back, upgraded and better than ever.

Meet the new MUA PRO/BASE Second Skin Concealer, a lightweight concealer that blends seamlessly into the skin, delivering natural, even coverage without feeling heavy.

Its creamy formula blends effortlessly, providing medium, buildable coverage that you can customise to your needs. Apply it under the eyes for a brighter, more refreshed appearance or use it to conceal redness, discolouration and imperfections. The result stays fresh, smooth and natural, just like a second skin.

The new formula is enriched with:

• Peptides, which help the skin retain moisture
• Hyaluronic Acid, which helps hydrate and promote a smoother-looking complexion
• Vitamin C, which helps the skin appear brighter and more radiant

The updated doe-foot applicator features a specially designed well that holds more product, allowing for quick, controlled and precise application in fewer strokes.

Available in 23 shades, ranging from very light to deepest, with warm, neutral, cool, neutral-warm, neutral-cool and olive undertones, making it easier to find your perfect skin match.

Volume: 8.5 ml

How to Use: Apply a small amount under the eyes or to any areas you wish to conceal. Blend using your fingertips, a brush or a damp makeup sponge. Add another thin layer wherever you need extra coverage.

Pro Tip: For a brighter under-eye look, choose a shade slightly lighter than your skin tone. For natural-looking coverage of imperfections, select a shade that closely matches both your skin tone and undertone.

Your skin. Just glowier. Meet MUA Pro/Base Lumi Tint Lightweight Foundation, the breathable, lightweight foundation that gives your complexion a naturally radiant look without feeling heavy. Its effortlessly blendable formula melts into the skin, delivering buildable light-to-medium coverage with a fresh, luminous, skin-like finish.

Powered by a Hyaluronic Acid Complex, Niacinamide and Vitamin E, it brings makeup and skincare-inspired ingredients together in one glow-boosting formula. Hyaluronic Acid is known to help hydrate the skin, Niacinamide helps promote a brighter-looking complexion and antioxidant Vitamin E helps nourish and care for the skin.

The lightweight, buildable texture blends seamlessly and lets you customise the coverage to match your skin mood. Apply one sheer layer for the ultimate no-makeup makeup look, or build it over the areas where you want extra coverage. The result stays natural, comfortable and full of healthy-looking, dewy radiance.

Available in 23 shades, with options across warm, cool, neutral and olive undertones, finding your complexion match just became easier.

Why it will become your new foundation obsession

• Lightweight, breathable feel
• Buildable light-to-medium coverage
• Natural, radiant skin-like finish
• Hyaluronic Acid Complex for a hydrated appearance
• Niacinamide for brighter-looking skin
• Nourishing antioxidant Vitamin E
• Blends seamlessly without looking heavy or cakey
• 23 shades across multiple skin tones and undertones
• Comfortable all-day wear
• Tube and cap made with 50% post-consumer recycled plastic

How to apply: Shake well before use. Apply a small amount to the centre of the face and blend outwards using your fingers, a foundation brush or a damp makeup sponge. Build with another light layer wherever you want additional coverage. 

Skin tint energy. Foundation performance. Your-skin-but-glowier finish.