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Your entire eye look. One kit. 👁️✨

Meet your new MUA Goddess Muse Ultimate Eye Kit.

Ξεκίνα με την Goddess Muse 24 Shade Eyeshadow Palette, δώσε definition με το Goddess Muse Precision Liquid Eyeliner και ολοκλήρωσε το look με την Goddess Muse Lash Enhancing Mascara.

Και για να έχεις πραγματικά ό,τι χρειάζεσαι, το set έρχεται με 2 πινέλα ματιών ΔΩΡΟ: Small Flat Eye Brush + Fluffy Blending Brush.

Soft glam; Smokey eye; Full glam; Everyday neutrals;

Pick a shade. Blend it. Line it. Lash it.

The concealer you love is back, upgraded and better than ever.

Meet the new MUA PRO/BASE Second Skin Concealer, a lightweight concealer that blends seamlessly into the skin, delivering natural, even coverage without feeling heavy.

Its creamy formula blends effortlessly, providing medium, buildable coverage that you can customise to your needs. Apply it under the eyes for a brighter, more refreshed appearance or use it to conceal redness, discolouration and imperfections. The result stays fresh, smooth and natural, just like a second skin.

The new formula is enriched with:

• Peptides, which help the skin retain moisture
• Hyaluronic Acid, which helps hydrate and promote a smoother-looking complexion
• Vitamin C, which helps the skin appear brighter and more radiant

The updated doe-foot applicator features a specially designed well that holds more product, allowing for quick, controlled and precise application in fewer strokes.

Available in 23 shades, ranging from very light to deepest, with warm, neutral, cool, neutral-warm, neutral-cool and olive undertones, making it easier to find your perfect skin match.

Volume: 8.5 ml

How to Use: Apply a small amount under the eyes or to any areas you wish to conceal. Blend using your fingertips, a brush or a damp makeup sponge. Add another thin layer wherever you need extra coverage.

Pro Tip: For a brighter under-eye look, choose a shade slightly lighter than your skin tone. For natural-looking coverage of imperfections, select a shade that closely matches both your skin tone and undertone.

Glossy, juicy lips in just one swipe. Meet the new MUA Glossed Glaze Lipgloss, the lip gloss that combines ultra-glossy shine, hydration and a comfortable feel, leaving lips looking smoother, softer and fuller. 
Its advanced hydrating formula is enriched with Murumuru Butter, Marula Oil, Meadowfoam Seed Oil and Vitamin E, ingredients that help hydrate, soften and protect lips against moisture loss. 
The result? A stunning high-shine, glazed finish that leaves lips looking glossy, juicy and beautifully cared for perfect for an effortless everyday look or the ultimate glossy lip combo. 
Wear it alone for a natural glossy shine or pair it with your favourite MUA Lip Liner & MUA LipEaze Lip Blur for a more defined look.

-  Ultra-glossy, high-shine finish
-  Hydrating, comfortable formula
-  Smoother, fuller-looking lips
-  Murumuru Butter – hydrates, softens and helps protect against moisture loss
-  Marula Oil – with moisturising and antioxidant properties
-  Meadowfoam Seed Oil – moisturises and protects
-  Vitamin E – hydrates and supports the skin barrier
-  9 gorgeous shades

Which Glossed Glaze is yours? 👀💋

Long-lasting, full cover matte powder that prevents excess shine for a flawless finish. Pro/Base Perfection!

Cream first. Powder next. Blush game officially upgraded. 💗

Get the viral TikTok blush-layering look in one easy duo. The MUA Colour Play Cream & Powder Blush Duo combines a creamy blush with a powder blush, giving you everything you need to create anything from a soft, healthy-looking flush to a bold pop of colour.

Start with the cream blush, designed to blend effortlessly and melt into the skin. Layer the powder blush on top to boost the colour payoff and help your look last even longer. Keeping it soft? Wear either formula on its own. Want a full blush moment? Layer both and build the intensity your way.

Enriched with Vitamin E, Hyaluronic Acid, Jojoba Oil and Coconut Oil, the formula leaves skin feeling comfortable and moisturised while delivering colour that stays on point.

Why you’ll love it:

• Two-in-one cream and powder blush duo
• Wear each formula alone or layer them together
• Buildable, customisable colour payoff
• Creates a fresh, healthy-looking flush
• Enriched with skin-loving ingredients
• Perfect for the viral cream-to-powder blush technique
• Easy to blend and effortless to build

How to use: Apply the cream blush first and blend using your fingertips, a brush or a damp beauty sponge. Layer the powder blush on top for extra colour intensity and longer wear.

Your blush. Your mood. Your rules. ✨

Get XL Volume with our new Loaded Lash XL Volume Mascara!

The intense black formula & specailly selected hourglass shape brush combine for ultimate impact and volume, catching and coating each lash from root to tip for a voluminous, curled and lengthened look. 

Apply one layer for extended but still natural looking lashes, or build and layer up for a more dramatic, XL volume mascara lash look.

PRO HACK: 
Afer applying to your lashes, flip the brush vertically and swipe over individual lashes to add extra length. 

Glow like a pro. Multitasking radiance for real skin days.

PRO/BASE Lumi Base is the ultimate hybrid for the glow-obsessed. Infused with niacinamide and vitamin E, it bridges skincare and makeup to deliver a smooth, luminous finish with real skin benefits. Whether worn alone, layered under foundation, or mixed in, its weightless, buildable formula perfects without masking. 
For those who want performance and glow. This is skin prep-elevated.

KEY INGREDIENTS: 
- 1% Niacinamide known to brighten & calm
- Vitamin E known to moisturise, strengthen skin barrier and provide anti-oxidant benefits

The most viral beauty accessory just landed on your phone.

No more searching through your bag for your MUA lip balm. The MUA Lip Balm Phone Holder is a slim, practical silicone holder that easily attaches to the back of your smartphone, keeping your favourite balm within reach for quick lip touch-ups anytime, anywhere.

Inspired by the viral phone case beauty trend taking over TikTok, it combines makeup, style and everyday convenience in one must-have accessory. Its soft, silky silicone texture feels comfortable in your hand and provides a secure grip, while the raised, puffy design gives your phone the cutest, trend-led beauty upgrade.

Simply pop in your favourite lip balm and take it everywhere — to work, university, on your travels or on a night out. Because hydrated, glossy lips should always be just one swipe away.

Available in 3 shades: Watermelon, Cherry and Mocha.

Why you’ll love it:

• Keeps your lip balm organised and easy to reach
• Attaches conveniently to the back of your phone
• Made from soft, flexible silicone
• Provides a more comfortable and secure grip
• Perfect for quick touch-ups wherever you go
• Features a viral, TikTok-inspired aesthetic

How to use:

Place your favourite lip balm inside the holder and attach it to the back of your phone. You’re now ready for instant hydration and glossy lips anytime.

Lip balm and phone case not included.

Blend. Line. Detail. Define. 💜

It’s the little details that make the whole look. From seamless blending to precise liner and those finishing touches that change everything, the MUA Eye & Detail Essentials brings together 6 essential brushes for eyes, details and lips in one complete makeup brush set.

6 brushes. Endless looks.

• Fluffy Blending Brush - For soft blending and seamless eyeshadow transitions.
• Concealer Brush - For precise concealer application and even coverage with a natural finish.
  
• Small Flat Eye Brush -  For targeted eyeshadow application and extra precision.
• Liner Brush  -  For precise application and definition along the lash line.
• Detail Brush  -  For precision work and those all-important finishing touches.
• Lip Brush  -  For controlled, precise application of your favourite lip products.

Blend it. Define it. Make it yours.

From soft everyday eyes to full glam, graphic details and defined lips, this brush set gives you the tools to create your look your way.

Your base routine, sorted. ✨

Three essential brushes. Everything you need to create your makeup base, from foundation and concealer to the final powder step,  in one must-have MUA Face Brush Set.

The MUA Face Base Essentials brings together 3 face brushes designed for the key steps of your everyday makeup routine:

Flat Foundation Brush For smooth, even foundation application and a flawless-looking base.

 Concealer Brush For precise concealer application exactly where you need it.

 Powder Brush For applying and blending powder to complete and set your base.

3 brushes. 1 complete base routine.

Whether you're building your first makeup brush collection or simply want all your face essentials in one set, this trio has your base covered.

Foundation. Conceal. Set. Done. 💜

The set includes:
MUA Flat Foundation Brush with Holo Box – 301359
MUA Concealer Brush with Holo Box – 301365
MUA Powder Brush with Holo Box – 301362

Why you’ll love it: 3 essential face brushes in one set • perfect for everyday makeup • covers the key steps of your base routine • ideal starter brush kit • MUA essentials at a special bundle price.

Five highly pigmented shimmer-foil eyeshadow shades, carefully curated to help you create a wide variety of mesmerizing eye looks. Enriched with Coconut Oil for a smooth, comfortable application.

Heather Rose (left to right): Gilded Sand, Glowstone, Cocoa Drip, Taupe Shine, Velvet Dust
Afterglow (left to right): Molten, Terracotta, Bronzed Flame, Ember Kiss, Crimson Heat
Glow Bloom (left to right): Rose water, Athena Glow, Petal Dust, Champagne Glow, Sunset Kiss

Our multi-use hero Beauty Balm sticks are the cutest addition to your makeup collection! With 8 shades ranging across blush, bronzer, contour and highlight, these mini sticks can be used to create a range of looks across cheeks, lips & eyes.

The creamy, buildable formula glides effortlessly onto skin, blending seamlessly for a natural finish that can be intensified for more dramatic looks.

Perfect for on-the-go touch-ups and travel, these versatile balms eliminate the need for multiple products, streamlining your beauty routine while delivering professional-quality results.

Containing:

- Softening Shea Butter
- Nourishing Vitamin E
- Conditioning Sweet Almond Oil
- Gentle Apricot Oil

Available in 13 shades:

• Blush Baby
• Rose Blush
• Berry Blush
• Marshmallow
• Sculpt
• Caramel Bronze
• Shadow
• Warm Bronze
• Hi-Lite
• Rouge Noir
• Radiant Cashmere
• Hollywood Rose
• Oyster Silk

Add instant radiance to your beauty routine with the MUA Makeup Academy Glow Mist Shimmer Spray Gift Set. This luxurious trio of lightweight shimmer mists is designed to give your skin and hair a beautiful, light-reflecting glow without feeling sticky or heavy.
Featuring three flattering shades - Pearl, Gold, and Bronze, you can create everything from a soft, luminous finish to a warm, sun-kissed glow. The quick-drying, buildable formula lets you customise your shine for any occasion, whether you're heading to a festival, party, holiday, or simply want to add a touch of everyday glamour.

What's Included
• Pearl - a pearl champagne shade with vanilla scent
• Gold - a warm gold with coconut scent
• Bronze - a deep bronze with caramel scent

How to Use
Shake well before use. Hold the bottle approximately 20-30cm from the skin or hair and spray evenly. Allow to dry before dressing. Layer for a more intense shimmering effect.

The 12 Piece Beauty Sponge Set is the perfect addition to any makeup collection.

Containing 4 different sponge types, this set is ideal for powders, creams and liquids. The varying shapes allow you to get the perfect blend and coverage across different areas of the face.

Contents:

•  3x Classic Beauty Sponge
•  3x Hourglass Beauty Sponge
•  3x Mini Beauty Sponge
•  3x Mini Finger Sponge

Give your cheeks the ultimate blush moment! 💗

The new MUA Blush adds a beautiful pop of colour and a fresh, healthy-looking finish to elevate every makeup look. Its formula is enriched with Hyaluronic Acid, Vitamin E and Shea Butter for a soft and comfortable application on the skin.

The updated colour-matched compact makes it easy to spot your favourite shade, while the built-in mirror is perfect for quick touch-ups wherever you go.

The compact is made with 50% post-consumer recycled plastic, combining the iconic MUA look with more considered packaging.

For cheeks that always steal the spotlight. ✨

Key features:

• Enriched with Hyaluronic Acid, Vitamin E and Shea Butter
• Adds a beautiful pop of colour and a fresh-looking finish
• Colour-matched compact for easy shade identification
• Built-in mirror for touch-ups on the go
• Compact made with 50% post-consumer recycled plastic

Give your cheeks the ultimate blush moment! 💗

The new MUA Blush adds a beautiful pop of colour and a fresh, healthy-looking finish to elevate every makeup look. Its formula is enriched with Hyaluronic Acid, Vitamin E and Shea Butter for a soft and comfortable application on the skin.

The updated colour-matched compact makes it easy to spot your favourite shade, while the built-in mirror is perfect for quick touch-ups wherever you go.

The compact is made with 50% post-consumer recycled plastic, combining the iconic MUA look with more considered packaging.

For cheeks that always steal the spotlight. ✨

Key features:

• Enriched with Hyaluronic Acid, Vitamin E and Shea Butter
• Adds a beautiful pop of colour and a fresh-looking finish
• Colour-matched compact for easy shade identification
• Built-in mirror for touch-ups on the go
• Compact made with 50% post-consumer recycled plastic

The viral glow starts here. Meet the J. Glass Skin Edit - your complete routine for radiant, healthy-looking skin with that effortless "lit-from-within" finish taking over TikTok and Instagram. From the perfect luminous base to a soft-focus blurred finish, every product has been chosen to help you recreate the fresh, glowing makeup look everyone's obsessed with.

Inside you'll find:
✨ Pro/Base Lumi Base Cashmere
✨ Hyaluronic Luminous Loose Powder
✨ Glow Mist Gift Set
🖌 Powder Brush
🧽 12 Piece Sponge Set

Why you'll love it
- Create the ultimate glass skin effect
- Lightweight, skin-like finish
- Perfect for everyday makeup or full glam
- Professional tools included
- Limited Edition J. Edit

Your soft glam era starts now. The J. Soft Glam Edit brings together everything you need to recreate the effortless makeup look you've been saving all over TikTok and Instagram. Featuring the viral Maple lip combination, flattering neutral eyes and professional brushes, this limited edition edit delivers the perfect balance of soft glam and everyday beauty.

Inside you'll find:
🤎 Afterglow 5 Shade Palette
💋 LipEaze Lip Blur Maple
✨ Peptide Lip Oil Watermelon Sorbet
✏️ Intense Colour Lip Liner Maple
🖌 Fluffy Blending Brush
🖌 Small Flat Eye Brush
🍉 Watermelon Mesh Bag

Why you'll love it
- Viral maple lip combo
- Soft glam eye look
- Perfect everyday neutrals
- Professional eye brushes included
- Limited Edition J. Edit

The look everyone's talking about is finally yours.

Hydration that glows! 💧✨ The Hydra Glow Edit blends skincare and makeup for juicy, dewy skin: hyaluronic jelly primer, lumi tint, cream bronzer in Caramel, under eye brightener, mascara in a deep Blackberry shade, lips with Lip Blur and Peptide Balm Watermelon Sorbet, plus facial & glow mists for all-day freshness. Everything you need for that glass skin finish - in one MUA set!

Master the art of perfecting your base with our 3 Face Shape Palettes, where you become the canvas. Each palette is thoughtfully formulated with Vitamin E and features a light vanilla scent for a luxurious application experience.

Available in 3 options:

• Bronze & Sculp: 6 cream pans of bronze and contour shades for professional sculpting and dimension
• Blush & Glow: 4 cream blush shades, 1 cream shimmer blush and 1 cream shimmer highlight for a radiant, multidimensional finish
• Conceal & Correct: 6 cream colour correcting shades to neutralise imperfections and perfect your complexion

Cream formulas blend seamlessly for buildable coverage and a natural, skin-like finish. Perfect for beginners and makeup artists alike.