Makeup

Meet your Goddess flush. The MUA Goddess Muse Blush Wand Soft Bloom in Soft Bloom is the blush step in your Goddess Muse routine, adding a fresh touch of colour to the cheeks for everyday makeup, soft glam and beyond. Apply to the cheeks and blend to build your desired look.

Bring on the bronze. The MUA Goddess Muse Bronze Wand is your Goddess Muse bronzing step for adding warmth and dimension where you want it.

Apply to the areas you want to enhance and blend for a bronzed Goddess makeup look.

Sculpt your Goddess look. The MUA Goddess Muse Contour Wand is your contour step for adding visible dimension and definition to your makeup. Apply where you want to sculpt and blend for anything from soft definition to a stronger glam look.

Glow mode: on.

The MUA Goddess Muse Highlight Wand is the highlighting step in your Goddess Muse routine, made to illuminate the high points of the face and finish your makeup with a luminous-looking glow.

Apply to cheekbones and wherever you want extra light, then blend.

Unleash your Goddess era with the MUA Goddess Muse 24 Shade Eyeshadow Palette. Featuring 24 shades from soft nude neutrals to statement tones, with matte, shimmer and foil finishes, this palette takes you from everyday soft glam to full Goddess eyes. Blend, layer and switch up your look with one versatile eye palette from the limited edition MUA Goddess Muse collection.

Sculpt. Blush. Glow. The MUA Goddess Glow Face Palette brings bronzer, blush and highlighter together in one face palette to add warmth, colour and light to your makeup look. Wear the shades individually or layer them to create your complete Goddess glow. Part of the limited edition MUA Goddess Muse collection.

It's Giving Lip Chemistry. ✦

The MUA X's & O's Lip Trio is your next lip combo obsession if you love nude lips, deep burgundy shades and a glossy finish that completes every makeup look. Three brand-new MUA limited-edition lip duos pair comfortable matte lipstick with high-shine lip gloss for the perfect mix of soft glam and statement lips, whether you're going for an everyday look or a more festive moment.

From the soft nude pink of Pinky Promise and the medium nude pink of Hush Hush to the bold burgundy red of Deepest Secrets, each lip duo has a personality of its own. The formulas contain Murumuru Butter, Marula Seed Oil, Meadowfoam Seed Oil and Vitamin E, while the specially designed curved gloss applicator follows the contours of your lips for easy application. All tucked inside a reusable mesh bag, perfect as a little beauty treat for yourself or a thoughtful gift.

What's inside?

·         MUA Matte Lipstick & Gloss Duo Pinky Promise

·         MUA Matte Lipstick & Gloss Duo Hush Hush

·         MUA Matte Lipstick & Gloss Duo Deepest Secrets

Three Lip Duos. Endless Lip Combos.

Glossy, juicy lips in just one swipe. Meet the new MUA Glossed Glaze Lipgloss, the lip gloss that combines ultra-glossy shine, hydration and a comfortable feel, leaving lips looking smoother, softer and fuller. 
Its advanced hydrating formula is enriched with Murumuru Butter, Marula Oil, Meadowfoam Seed Oil and Vitamin E, ingredients that help hydrate, soften and protect lips against moisture loss. 
The result? A stunning high-shine, glazed finish that leaves lips looking glossy, juicy and beautifully cared for perfect for an effortless everyday look or the ultimate glossy lip combo. 
Wear it alone for a natural glossy shine or pair it with your favourite MUA Lip Liner & MUA LipEaze Lip Blur for a more defined look.

-  Ultra-glossy, high-shine finish
-  Hydrating, comfortable formula
-  Smoother, fuller-looking lips
-  Murumuru Butter – hydrates, softens and helps protect against moisture loss
-  Marula Oil – with moisturising and antioxidant properties
-  Meadowfoam Seed Oil – moisturises and protects
-  Vitamin E – hydrates and supports the skin barrier
-  9 gorgeous shades

Which Glossed Glaze is yours? 👀💋

Blend. Line. Detail. Define. 💜

It’s the little details that make the whole look. From seamless blending to precise liner and those finishing touches that change everything, the MUA Eye & Detail Essentials brings together 6 essential brushes for eyes, details and lips in one complete makeup brush set.

6 brushes. Endless looks.

• Fluffy Blending Brush - For soft blending and seamless eyeshadow transitions.
• Concealer Brush - For precise concealer application and even coverage with a natural finish.
  
• Small Flat Eye Brush -  For targeted eyeshadow application and extra precision.
• Liner Brush  -  For precise application and definition along the lash line.
• Detail Brush  -  For precision work and those all-important finishing touches.
• Lip Brush  -  For controlled, precise application of your favourite lip products.

Blend it. Define it. Make it yours.

From soft everyday eyes to full glam, graphic details and defined lips, this brush set gives you the tools to create your look your way.

Your base routine, sorted. ✨

Three essential brushes. Everything you need to create your makeup base, from foundation and concealer to the final powder step,  in one must-have MUA Face Brush Set.

The MUA Face Base Essentials brings together 3 face brushes designed for the key steps of your everyday makeup routine:

Flat Foundation Brush For smooth, even foundation application and a flawless-looking base.

 Concealer Brush For precise concealer application exactly where you need it.

 Powder Brush For applying and blending powder to complete and set your base.

3 brushes. 1 complete base routine.

Whether you're building your first makeup brush collection or simply want all your face essentials in one set, this trio has your base covered.

Foundation. Conceal. Set. Done. 💜

The set includes:
MUA Flat Foundation Brush with Holo Box – 301359
MUA Concealer Brush with Holo Box – 301365
MUA Powder Brush with Holo Box – 301362

Why you’ll love it: 3 essential face brushes in one set • perfect for everyday makeup • covers the key steps of your base routine • ideal starter brush kit • MUA essentials at a special bundle price.

Cream first. Powder next. Blush game officially upgraded. 💗

Get the viral TikTok blush-layering look in one easy duo. The MUA Colour Play Cream & Powder Blush Duo combines a creamy blush with a powder blush, giving you everything you need to create anything from a soft, healthy-looking flush to a bold pop of colour.

Start with the cream blush, designed to blend effortlessly and melt into the skin. Layer the powder blush on top to boost the colour payoff and help your look last even longer. Keeping it soft? Wear either formula on its own. Want a full blush moment? Layer both and build the intensity your way.

Enriched with Vitamin E, Hyaluronic Acid, Jojoba Oil and Coconut Oil, the formula leaves skin feeling comfortable and moisturised while delivering colour that stays on point.

Why you’ll love it:

• Two-in-one cream and powder blush duo
• Wear each formula alone or layer them together
• Buildable, customisable colour payoff
• Creates a fresh, healthy-looking flush
• Enriched with skin-loving ingredients
• Perfect for the viral cream-to-powder blush technique
• Easy to blend and effortless to build

How to use: Apply the cream blush first and blend using your fingertips, a brush or a damp beauty sponge. Layer the powder blush on top for extra colour intensity and longer wear.

Your blush. Your mood. Your rules. ✨

The most viral beauty accessory just landed on your phone.

No more searching through your bag for your MUA lip balm. The MUA Lip Balm Phone Holder is a slim, practical silicone holder that easily attaches to the back of your smartphone, keeping your favourite balm within reach for quick lip touch-ups anytime, anywhere.

Inspired by the viral phone case beauty trend taking over TikTok, it combines makeup, style and everyday convenience in one must-have accessory. Its soft, silky silicone texture feels comfortable in your hand and provides a secure grip, while the raised, puffy design gives your phone the cutest, trend-led beauty upgrade.

Simply pop in your favourite lip balm and take it everywhere — to work, university, on your travels or on a night out. Because hydrated, glossy lips should always be just one swipe away.

Available in 3 shades: Watermelon, Cherry and Mocha.

Why you’ll love it:

• Keeps your lip balm organised and easy to reach
• Attaches conveniently to the back of your phone
• Made from soft, flexible silicone
• Provides a more comfortable and secure grip
• Perfect for quick touch-ups wherever you go
• Features a viral, TikTok-inspired aesthetic

How to use:

Place your favourite lip balm inside the holder and attach it to the back of your phone. You’re now ready for instant hydration and glossy lips anytime.

Lip balm and phone case not included.

The concealer you love is back, upgraded and better than ever.

Meet the new MUA PRO/BASE Second Skin Concealer, a lightweight concealer that blends seamlessly into the skin, delivering natural, even coverage without feeling heavy.

Its creamy formula blends effortlessly, providing medium, buildable coverage that you can customise to your needs. Apply it under the eyes for a brighter, more refreshed appearance or use it to conceal redness, discolouration and imperfections. The result stays fresh, smooth and natural, just like a second skin.

The new formula is enriched with:

• Peptides, which help the skin retain moisture
• Hyaluronic Acid, which helps hydrate and promote a smoother-looking complexion
• Vitamin C, which helps the skin appear brighter and more radiant

The updated doe-foot applicator features a specially designed well that holds more product, allowing for quick, controlled and precise application in fewer strokes.

Available in 23 shades, ranging from very light to deepest, with warm, neutral, cool, neutral-warm, neutral-cool and olive undertones, making it easier to find your perfect skin match.

Volume: 8.5 ml

How to Use: Apply a small amount under the eyes or to any areas you wish to conceal. Blend using your fingertips, a brush or a damp makeup sponge. Add another thin layer wherever you need extra coverage.

Pro Tip: For a brighter under-eye look, choose a shade slightly lighter than your skin tone. For natural-looking coverage of imperfections, select a shade that closely matches both your skin tone and undertone.

Your skin. Just glowier. Meet MUA Pro/Base Lumi Tint Lightweight Foundation, the breathable, lightweight foundation that gives your complexion a naturally radiant look without feeling heavy. Its effortlessly blendable formula melts into the skin, delivering buildable light-to-medium coverage with a fresh, luminous, skin-like finish.

Powered by a Hyaluronic Acid Complex, Niacinamide and Vitamin E, it brings makeup and skincare-inspired ingredients together in one glow-boosting formula. Hyaluronic Acid is known to help hydrate the skin, Niacinamide helps promote a brighter-looking complexion and antioxidant Vitamin E helps nourish and care for the skin.

The lightweight, buildable texture blends seamlessly and lets you customise the coverage to match your skin mood. Apply one sheer layer for the ultimate no-makeup makeup look, or build it over the areas where you want extra coverage. The result stays natural, comfortable and full of healthy-looking, dewy radiance.

Available in 23 shades, with options across warm, cool, neutral and olive undertones, finding your complexion match just became easier.

Why it will become your new foundation obsession

• Lightweight, breathable feel
• Buildable light-to-medium coverage
• Natural, radiant skin-like finish
• Hyaluronic Acid Complex for a hydrated appearance
• Niacinamide for brighter-looking skin
• Nourishing antioxidant Vitamin E
• Blends seamlessly without looking heavy or cakey
• 23 shades across multiple skin tones and undertones
• Comfortable all-day wear
• Tube and cap made with 50% post-consumer recycled plastic

How to apply: Shake well before use. Apply a small amount to the centre of the face and blend outwards using your fingers, a foundation brush or a damp makeup sponge. Build with another light layer wherever you want additional coverage. 

Skin tint energy. Foundation performance. Your-skin-but-glowier finish.

Long-lasting, full cover matte powder that prevents excess shine for a flawless finish. Pro/Base Perfection!

Give your cheeks the ultimate blush moment! 💗

The new MUA Blush adds a beautiful pop of colour and a fresh, healthy-looking finish to elevate every makeup look. Its formula is enriched with Hyaluronic Acid, Vitamin E and Shea Butter for a soft and comfortable application on the skin.

The updated colour-matched compact makes it easy to spot your favourite shade, while the built-in mirror is perfect for quick touch-ups wherever you go.

The compact is made with 50% post-consumer recycled plastic, combining the iconic MUA look with more considered packaging.

For cheeks that always steal the spotlight. ✨

Key features:

• Enriched with Hyaluronic Acid, Vitamin E and Shea Butter
• Adds a beautiful pop of colour and a fresh-looking finish
• Colour-matched compact for easy shade identification
• Built-in mirror for touch-ups on the go
• Compact made with 50% post-consumer recycled plastic

Give your cheeks the ultimate blush moment! 💗

The new MUA Blush adds a beautiful pop of colour and a fresh, healthy-looking finish to elevate every makeup look. Its formula is enriched with Hyaluronic Acid, Vitamin E and Shea Butter for a soft and comfortable application on the skin.

The updated colour-matched compact makes it easy to spot your favourite shade, while the built-in mirror is perfect for quick touch-ups wherever you go.

The compact is made with 50% post-consumer recycled plastic, combining the iconic MUA look with more considered packaging.

For cheeks that always steal the spotlight. ✨

Key features:

• Enriched with Hyaluronic Acid, Vitamin E and Shea Butter
• Adds a beautiful pop of colour and a fresh-looking finish
• Colour-matched compact for easy shade identification
• Built-in mirror for touch-ups on the go
• Compact made with 50% post-consumer recycled plastic

Give your cheeks the ultimate blush moment! 💗

The new MUA Blush adds a beautiful pop of colour and a fresh, healthy-looking finish to elevate every makeup look. Its formula is enriched with Hyaluronic Acid, Vitamin E and Shea Butter for a soft and comfortable application on the skin.

The updated colour-matched compact makes it easy to spot your favourite shade, while the built-in mirror is perfect for quick touch-ups wherever you go.

The compact is made with 50% post-consumer recycled plastic, combining the iconic MUA look with more considered packaging.

For cheeks that always steal the spotlight. ✨

Key features:

• Enriched with Hyaluronic Acid, Vitamin E and Shea Butter
• Adds a beautiful pop of colour and a fresh-looking finish
• Colour-matched compact for easy shade identification
• Built-in mirror for touch-ups on the go
• Compact made with 50% post-consumer recycled plastic

Give your cheeks the ultimate blush moment! 💗

The new MUA Blush adds a beautiful pop of colour and a fresh, healthy-looking finish to elevate every makeup look. Its formula is enriched with Hyaluronic Acid, Vitamin E and Shea Butter for a soft and comfortable application on the skin.

The updated colour-matched compact makes it easy to spot your favourite shade, while the built-in mirror is perfect for quick touch-ups wherever you go.

The compact is made with 50% post-consumer recycled plastic, combining the iconic MUA look with more considered packaging.

For cheeks that always steal the spotlight. ✨

Key features:

• Enriched with Hyaluronic Acid, Vitamin E and Shea Butter
• Adds a beautiful pop of colour and a fresh-looking finish
• Colour-matched compact for easy shade identification
• Built-in mirror for touch-ups on the go
• Compact made with 50% post-consumer recycled plastic

Perfectly curled lashes on the go!  ✨

This super handy travel-sized lash curler is an essential for overnight stays, gym bags and holidays! The perfectly pocket sized curler works just as well as a standard lash curler, but can be thrown into makeup bags and suitcases with ease. 

Simply fold back the handle and use as you would a normal lash curler! Contains two re-fill cushions within the base of the curler.

Made with 30% recycled plastics.

PRO HACK: You'll find a spare rubber cushion in the base! 💅