MUA GET THE LOOK

Your skin. Just glowier. Meet MUA Pro/Base Lumi Tint Lightweight Foundation, the breathable, lightweight foundation that gives your complexion a naturally radiant look without feeling heavy. Its effortlessly blendable formula melts into the skin, delivering buildable light-to-medium coverage with a fresh, luminous, skin-like finish.

Powered by a Hyaluronic Acid Complex, Niacinamide and Vitamin E, it brings makeup and skincare-inspired ingredients together in one glow-boosting formula. Hyaluronic Acid is known to help hydrate the skin, Niacinamide helps promote a brighter-looking complexion and antioxidant Vitamin E helps nourish and care for the skin.

The lightweight, buildable texture blends seamlessly and lets you customise the coverage to match your skin mood. Apply one sheer layer for the ultimate no-makeup makeup look, or build it over the areas where you want extra coverage. The result stays natural, comfortable and full of healthy-looking, dewy radiance.

Available in 23 shades, with options across warm, cool, neutral and olive undertones, finding your complexion match just became easier.

Why it will become your new foundation obsession

• Lightweight, breathable feel
• Buildable light-to-medium coverage
• Natural, radiant skin-like finish
• Hyaluronic Acid Complex for a hydrated appearance
• Niacinamide for brighter-looking skin
• Nourishing antioxidant Vitamin E
• Blends seamlessly without looking heavy or cakey
• 23 shades across multiple skin tones and undertones
• Comfortable all-day wear
• Tube and cap made with 50% post-consumer recycled plastic

How to apply: Shake well before use. Apply a small amount to the centre of the face and blend outwards using your fingers, a foundation brush or a damp makeup sponge. Build with another light layer wherever you want additional coverage. 

Skin tint energy. Foundation performance. Your-skin-but-glowier finish.

The concealer you love is back, upgraded and better than ever.

Meet the new MUA PRO/BASE Second Skin Concealer, a lightweight concealer that blends seamlessly into the skin, delivering natural, even coverage without feeling heavy.

Its creamy formula blends effortlessly, providing medium, buildable coverage that you can customise to your needs. Apply it under the eyes for a brighter, more refreshed appearance or use it to conceal redness, discolouration and imperfections. The result stays fresh, smooth and natural, just like a second skin.

The new formula is enriched with:

• Peptides, which help the skin retain moisture
• Hyaluronic Acid, which helps hydrate and promote a smoother-looking complexion
• Vitamin C, which helps the skin appear brighter and more radiant

The updated doe-foot applicator features a specially designed well that holds more product, allowing for quick, controlled and precise application in fewer strokes.

Available in 23 shades, ranging from very light to deepest, with warm, neutral, cool, neutral-warm, neutral-cool and olive undertones, making it easier to find your perfect skin match.

Volume: 8.5 ml

How to Use: Apply a small amount under the eyes or to any areas you wish to conceal. Blend using your fingertips, a brush or a damp makeup sponge. Add another thin layer wherever you need extra coverage.

Pro Tip: For a brighter under-eye look, choose a shade slightly lighter than your skin tone. For natural-looking coverage of imperfections, select a shade that closely matches both your skin tone and undertone.

Your cherry lip era just went mobile. 🍒📱

Cherry lips on repeat. Now always on your phone.

Meet the MUA Viral Cherry Trio, where the juicy cherry lip trend meets the beauty phone accessory you’ll never want to be without.

Three essentials. One complete cherry lip combo. And your peptide balm always within reach.

Phone Lip Balm Holder – Cherry
The must-have phone accessory that keeps your lip balm right on your phone.

Hydra Juice Peptide Lip Balm – Cherry
For juicy hydration, glossy-looking lips and irresistible cherry vibes.

LipEaze Lip Blur
For blurred colour, definition and the perfect finishing touch to your cherry lip look.

3 products. 1 viral cherry obsession.

Swipe. Blur. Juice. Repeat. 🍒💋

Coffee run, university, office, night out or TikTok GRWM, the Viral Cherry Trio keeps your lip combo ready whenever you need a touch-up.

Your phone. Your balm. Your cherry lip era.

Limited quantities – available while stocks last.

Your mocha lip combo. Now always with you. 🤎📱

Meet the MUA Viral Mocha Trio — the ultimate mocha lip combo bringing together lip colour, peptide lip care and the must-have phone beauty accessory in one set.

Why search through your bag for your lip balm when you can keep it right on your phone?

Phone Lip Balm Holder – Mocha
The beauty-meets-tech accessory designed to keep your Hydra Juice Peptide Lip Balm right where you need it.

Hydra Juice Peptide Lip Balm – Mocha Muse
For juicy, glossy-looking lips with the ultimate mocha vibe.

LipEaze Lip Blur
For soft, blurred colour and definition to complete your monochromatic mocha look.

3 products. 1 viral mocha lip routine.

Clip it. Swipe it. Blur it. Repeat. 📱💋

The Viral Mocha Trio isn't just another lip set. It's the lip combo that becomes part of your phone, ready to go wherever you go.

Limited quantities - available while stocks last.

Juicy lips. Phone ready. Always. 🍉📱

Your juiciest lip combo just became a phone accessory.

Fresh. Glossy. Juicy. And now always with you.

The MUA Viral Watermelon Trio brings together three lip essentials for the ultimate fresh watermelon look, with your peptide lip balm exactly where you won’t forget it: right on your phone.

• Phone Lip Balm Holder – Watermelon
  The beauty-meets-tech accessory that turns your lip balm into part of your everyday phone look.
• Hydra Juice Peptide Lip Balm – Watermelon
  For juicy hydration and fresh, glossy-looking lips.
• LipEaze Lip Blur
  For soft colour, definition and an effortless blurred lip effect.

3 products. 1 seriously juicy viral lip routine.

Hydrate. Blur. Go. Repeat. 📱🍉

Throw your lip balm in your bag? Not anymore. Put it on your phone. The Viral Watermelon Trio is cute, effortless, juicy and ready to go everywhere you do.

Limited quantities – available while stocks last.

Get XL Volume with our new Loaded Lash XL Volume Mascara!

The intense black formula & specailly selected hourglass shape brush combine for ultimate impact and volume, catching and coating each lash from root to tip for a voluminous, curled and lengthened look. 

Apply one layer for extended but still natural looking lashes, or build and layer up for a more dramatic, XL volume mascara lash look.

PRO HACK: 
Afer applying to your lashes, flip the brush vertically and swipe over individual lashes to add extra length. 

Long-lasting, full cover matte powder that prevents excess shine for a flawless finish. Pro/Base Perfection!

THE LOOK YOU SAW. THE PRODUCTS YOU WANT. ALL IN ONE SET. 💗

Meet the MUA The Ultimate J Touni Look. The complete makeup edit featuring the MUA products chosen by Ioanna Touni for her look.

From fresh, luminous skin and effortless blush to defined lashes and the ultimate juicy lip combo, everything you need to recreate the look is right here.

THE TOUNI ROUTINE 

• PRO/BASE Banana Brightening Primer
  Start with a smooth, bright-looking base and get your skin ready for makeup.
• PRO/BASE Lumi Tint – NW4.5 Neutral Warm
  Keep your base fresh and lightweight with a luminous, natural-looking finish.
• Colour Play Cream & Powder Blush Duo – Rooted
  Layer cream and powder blush for buildable colour and a dimensional flush.
• Stop The Search Mascara Black
  Define your lashes and complete the eye look with bold black mascara.
•  Lip Liner  Blaze
  Define and shape your lips, the first step to the Touni lip combo.
• LipEaze Lip Blur Maple
  Add a wearable wash of warm lip colour for that effortlessly put-together finish.
• Hydra Juice Peptide Lip Balm  Watermelon Sorbet
  Finish with a juicy layer of Watermelon Sorbet for glossy-looking lips and serious watermelon vibes.

7 MUA PRODUCTS. ONE COMPLETE TOUNI LOOK.

Prep it. Glow it. Blush it. Define it. Then finish with the lip combo. 💋

Saw it on Ioanna? Now make it yours.

THE J TOUNI EDIT YOU’LL WANT ALL OF. 💗

The products you saw in Ioanna Touni’s MUA look, brought together in one ready-to-shop makeup set.

MUA The J Touni Full Edit features 6 MUA must-haves for skin, cheeks and lips, curated to create a fresh, glowy makeup look with the ultimate juicy lip finish.

No searching. No guessing. The edit is ready. The look is yours. ✨

WHAT’S IN THE J TOUNI EDIT?

• PRO/BASE Banana Brightening Primer
  Start with your base. Prep your skin for makeup and create a fresh, bright-looking finish.
• PRO/BASE Lumi Tint – NW4.5 Neutral Warm
  Keep your base lightweight and luminous for a fresh, natural-looking glow.
• Colour Play Cream & Powder Blush Duo – Rooted
  Layer cream and powder blush for buildable colour and an effortless flush.
•  Lip Liner – Blaze
  Shape and define your lips the first step to creating the Touni lip combo.
• LipEaze Lip Blur – Maple
  Add a warm, wearable wash of colour that brings the lip look together.
• Hydra Juice Peptide Lip Balm – Watermelon Sorbet
  Finish with a juicy layer of Watermelon Sorbet for glossy-looking lips and irresistible watermelon vibes.

6 PRODUCTS. 3 STEPS. 1 J TOUNI LOOK. 💗 GLOW IT. BLUSH IT. JUICE IT.

From luminous skin to the final juicy lip, everything you need to recreate the look you saw on Ioanna is right here.

YOUR GLOW. THE TOUNI WAY. ✨💗

Meet MUA x Ioanna – The Touni Glow Edit.  5 MUA must-haves from Ioanna Touni’s makeup look, curated into one glow-getting edit. Fresh-looking skin. A dimensional flush. Defined lips. A juicy finish.

From the first prep step to the final swipe of Watermelon Sorbet, this is your shortcut to recreating the fresh, effortless glow you saw on Ioanna.

5 PRODUCTS. ONE ICONIC GLOW.

• PRO/BASE Banana Brightening Primer
  Start with your glow. Prep the skin for makeup and create a fresh, brighter-looking base.
• PRO/BASE Lumi Tint – NW4.5 Neutral Warm
  Keep your complexion lightweight and luminous with a fresh, natural-looking finish.
• Colour Play Cream & Powder Blush Duo – Rooted
  Layer cream and powder blush for buildable colour and a dimensional, effortless flush.
• Lip Liner – Blaze
  Shape and define your lips with a warm, wearable shade that brings the whole look together.
• Hydra Juice Peptide Lip Balm – Watermelon Sorbet
  The juicy final touch. Finish with Watermelon Sorbet for glossy-looking lips and irresistible watermelon vibes.

PREP IT. GLOW IT. BLUSH IT. LINE IT. JUICE IT.

No searching. No guessing. Just 5 MUA essentials in one ready-to-shop edit. Saw the glow on Ioanna? Now make it yours. 💗

THE J TOUNI LIP COMBO JUST BECAME YOUR NEW OBSESSION. 💋🍉

The lip look you saw on Ioanna Touni is now available in one ready-to-shop MUA set.

The MUA J Touni Lip Combo brings together Lip Liner Blaze, LipEaze Maple and Peptide Lip Balm Watermelon Sorbet for defined, juicy lips, paired with Colour Play Rooted for the fresh blush that ties the whole look together.

Defined lips. Warm colour. Juicy finish. Fresh blush. All together. In one set.

WHAT’S IN THE J TOUNI LIP COMBO?

• Lip Liner – Blaze
  Start by shaping and defining your lips, creating the perfect base for the combo.
• LipEaze Lip Blur – Maple
  Add the warm, wearable colour that gives the lip look its effortlessly blurred finish.
• Hydra Juice Peptide Lip Balm – Watermelon Sorbet
  The juicy final layer of the combo for glossy-looking lips and watermelon vibes.
• Colour Play Cream & Powder Blush Duo – Rooted
  Take the look one step further with a cream + powder blush duo for buildable colour and a fresh flush on the cheeks.

LINE IT. BLUR IT. JUICE IT. BLUSH IT. 💗

4 MUA must-haves. 1 lip & cheek combo you’ll want to wear again and again.

You saw it on Ioanna Touni. Now make it yours.

The most viral beauty accessory just landed on your phone.

No more searching through your bag for your MUA lip balm. The MUA Lip Balm Phone Holder is a slim, practical silicone holder that easily attaches to the back of your smartphone, keeping your favourite balm within reach for quick lip touch-ups anytime, anywhere.

Inspired by the viral phone case beauty trend taking over TikTok, it combines makeup, style and everyday convenience in one must-have accessory. Its soft, silky silicone texture feels comfortable in your hand and provides a secure grip, while the raised, puffy design gives your phone the cutest, trend-led beauty upgrade.

Simply pop in your favourite lip balm and take it everywhere — to work, university, on your travels or on a night out. Because hydrated, glossy lips should always be just one swipe away.

Available in 3 shades: Watermelon, Cherry and Mocha.

Why you’ll love it:

• Keeps your lip balm organised and easy to reach
• Attaches conveniently to the back of your phone
• Made from soft, flexible silicone
• Provides a more comfortable and secure grip
• Perfect for quick touch-ups wherever you go
• Features a viral, TikTok-inspired aesthetic

How to use:

Place your favourite lip balm inside the holder and attach it to the back of your phone. You’re now ready for instant hydration and glossy lips anytime.

Lip balm and phone case not included.

3 PRODUCTS. ONE FRESH & JUICY J TOUNI LOOK. 💗🍉

Meet the MUA The J Touni Lip & Cheek Edit — three MUA must-haves from Ioanna Touni’s look, brought together in one ready-to-shop set for lips and cheeks.

Fresh blush. Defined lips. Juicy finish. Three products are all you need to transform the whole look. ✨

WHAT’S IN THE TOUNI EDIT?

• Colour Play Cream & Powder Blush Duo – Rooted
  A cream + powder blush duo that lets you blend, layer and build the colour for a fresh, dimensional flush on the cheeks.
• Lip Liner – Blaze
  Shape and define the lips with a warm, wearable shade that pairs effortlessly with the rest of the look.
• Hydra Juice Peptide Lip Balm – Watermelon Sorbet
  The juicy final touch. Finish the lips with Watermelon Sorbet for a glossy-looking result and the ultimate watermelon vibes.

BLUSH IT. LINE IT. JUICE IT. 💗

3 products. 3 easy steps. 1 lip & cheek combo you’ll want to take everywhere. Perfect for everyday makeup, your handbag, or those moments when you want maximum impact with minimum effort.

You saw it on Ioanna. Now make it yours.

Hydration that glows! 💧✨ The Hydra Glow Edit blends skincare and makeup for juicy, dewy skin: hyaluronic jelly primer, lumi tint, cream bronzer in Caramel, under eye brightener, mascara in a deep Blackberry shade, lips with Lip Blur and Peptide Balm Watermelon Sorbet, plus facial & glow mists for all-day freshness. Everything you need for that glass skin finish - in one MUA set!

The viral glow starts here. Meet the J. Glass Skin Edit - your complete routine for radiant, healthy-looking skin with that effortless "lit-from-within" finish taking over TikTok and Instagram. From the perfect luminous base to a soft-focus blurred finish, every product has been chosen to help you recreate the fresh, glowing makeup look everyone's obsessed with.

Inside you'll find:
✨ Pro/Base Lumi Base Cashmere
✨ Hyaluronic Luminous Loose Powder
✨ Glow Mist Gift Set
🖌 Powder Brush
🧽 12 Piece Sponge Set

Why you'll love it
- Create the ultimate glass skin effect
- Lightweight, skin-like finish
- Perfect for everyday makeup or full glam
- Professional tools included
- Limited Edition J. Edit

Meet your new morning routine. The "Soft Flush" Everyday Glow bundle is built for the girl who wants to look put-together without trying too hard. Start with the Lumi Tint Foundation NC4.5 for a lightweight, skin-like finish, then lock it in with the Hyaluronic Luminous Loose Powder for that all-day dewy glow. Layer the Blushed Matte Powder in Misty Rose with the Plush Blush in Whisper for a flushed, dimensional cheek that looks effortlessly natural. Finish with the Lipeaze Lip Blur in Maple for that perfect your-lips-but-better look, top with the Peptide Lip Oil in Heartfelt Hun for a glossy, nourishing finish, and seal everything with the PRO/BASE Fixing Spray. Soft. Flushed. Glowing. Every single day.

Your soft glam era starts now. The J. Soft Glam Edit brings together everything you need to recreate the effortless makeup look you've been saving all over TikTok and Instagram. Featuring the viral Maple lip combination, flattering neutral eyes and professional brushes, this limited edition edit delivers the perfect balance of soft glam and everyday beauty.

Inside you'll find:
🤎 Afterglow 5 Shade Palette
💋 LipEaze Lip Blur Maple
✨ Peptide Lip Oil Watermelon Sorbet
✏️ Intense Colour Lip Liner Maple
🖌 Fluffy Blending Brush
🖌 Small Flat Eye Brush
🍉 Watermelon Mesh Bag

Why you'll love it
- Viral maple lip combo
- Soft glam eye look
- Perfect everyday neutrals
- Professional eye brushes included
- Limited Edition J. Edit

The look everyone's talking about is finally yours.

Cream first. Powder next. Blush game officially upgraded. 💗

Get the viral TikTok blush-layering look in one easy duo. The MUA Colour Play Cream & Powder Blush Duo combines a creamy blush with a powder blush, giving you everything you need to create anything from a soft, healthy-looking flush to a bold pop of colour.

Start with the cream blush, designed to blend effortlessly and melt into the skin. Layer the powder blush on top to boost the colour payoff and help your look last even longer. Keeping it soft? Wear either formula on its own. Want a full blush moment? Layer both and build the intensity your way.

Enriched with Vitamin E, Hyaluronic Acid, Jojoba Oil and Coconut Oil, the formula leaves skin feeling comfortable and moisturised while delivering colour that stays on point.

Why you’ll love it:

• Two-in-one cream and powder blush duo
• Wear each formula alone or layer them together
• Buildable, customisable colour payoff
• Creates a fresh, healthy-looking flush
• Enriched with skin-loving ingredients
• Perfect for the viral cream-to-powder blush technique
• Easy to blend and effortless to build

How to use: Apply the cream blush first and blend using your fingertips, a brush or a damp beauty sponge. Layer the powder blush on top for extra colour intensity and longer wear.

Your blush. Your mood. Your rules. ✨

Add instant radiance to your beauty routine with the MUA Makeup Academy Glow Mist Shimmer Spray Gift Set. This luxurious trio of lightweight shimmer mists is designed to give your skin and hair a beautiful, light-reflecting glow without feeling sticky or heavy.
Featuring three flattering shades - Pearl, Gold, and Bronze, you can create everything from a soft, luminous finish to a warm, sun-kissed glow. The quick-drying, buildable formula lets you customise your shine for any occasion, whether you're heading to a festival, party, holiday, or simply want to add a touch of everyday glamour.

What's Included
• Pearl - a pearl champagne shade with vanilla scent
• Gold - a warm gold with coconut scent
• Bronze - a deep bronze with caramel scent

How to Use
Shake well before use. Hold the bottle approximately 20-30cm from the skin or hair and spray evenly. Allow to dry before dressing. Layer for a more intense shimmering effect.

Blend. Line. Detail. Define. 💜

It’s the little details that make the whole look. From seamless blending to precise liner and those finishing touches that change everything, the MUA Eye & Detail Essentials brings together 6 essential brushes for eyes, details and lips in one complete makeup brush set.

6 brushes. Endless looks.

• Fluffy Blending Brush - For soft blending and seamless eyeshadow transitions.
• Concealer Brush - For precise concealer application and even coverage with a natural finish.
  
• Small Flat Eye Brush -  For targeted eyeshadow application and extra precision.
• Liner Brush  -  For precise application and definition along the lash line.
• Detail Brush  -  For precision work and those all-important finishing touches.
• Lip Brush  -  For controlled, precise application of your favourite lip products.

Blend it. Define it. Make it yours.

From soft everyday eyes to full glam, graphic details and defined lips, this brush set gives you the tools to create your look your way.